Data Tells Our Story Of
Black Peak
Don't take our word for it. Trust the data.
Service
Multi-Channel Outbound
Client
Black Peak
Year
2024
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The Solution
When frontBrick started working with Black Peak, we struggled to identify Black Peak's ICP. Many property booking companies were the majority of closed won deals, but these were mainly for no-code web app development. We shifted gears and decided to focus on Webflow websites, SaaS & AI companies that were recently funded (most of them backed by YC).
- Cold Email Infrastructure: We understood that even we the laser-targeted ICP and great messaging cold email won't work without setting up a robust infrastructure. We purchased 10 alternative domains and split our email infrastructure between Google and Outlook to ensure high deliverability. These emails and domains were then warmed up with Lemwarm for 4 weeks. We picked Lemlist as a go-to solution so we can focus on multi-channel outbound combining cold email and LinkedIn DMs.
- The data: Most of our data collection and enrichment process consisted of combining Crunchbase to find funded companies, Apollo + LinkedIn Sales Nav + Apollo to find decision makers, and finally Clay.com to enrich the data and get additional data points to personalize outreach at scale.
- Copywriting - With the help of AI, and highly-relevant lists, we were able to personalize each subject line and each first line of the email / LinkedIn message. Copy was short, to the point and offered upfront value. Most of our sequences were personalized with custom images or videos (at scale).
- Result: Over the course of 60 days Black Peak got 29 new leads. The data is clear - more than 50% of all opportunities in HubSpot CRM were from our outbound campaigns.
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