LEAD GENERATION FOR CONSULTING FIRMS
Reach the companies that need your expertise. From $3,000/month, we connect your consulting offer with a focused audience, relevant outreach and a clear next step for your team.
TIMING MAKES YOUR EXPERTISE RELEVANT
Lead generation for consulting firms means identifying companies with a problem your practice can solve, reaching the right stakeholders and qualifying a reason to talk. We connect that work into a system your partners can act on.
BUILT AROUND YOUR PRACTICE
A broad offer like “helping companies grow” makes prospecting difficult. A specific business problem gives us a market, a buyer and a reason to engage.
We work with you to choose the practice, engagement type and account profile worth pursuing. Your best projects, delivery capacity and commercial priorities shape the campaign.
The entry point might be a diagnostic, a targeted review or a conversation about a defined initiative. It should help the buyer evaluate your expertise and give your team a credible next step.
Define a valuable engagement.
Agree project scope, minimum value, target markets and the work your team wants more of.
Identify the buying group.
Map the business sponsor, functional owner and other people involved in the decision.
Choose proof that travels.
Match your relevant case studies and point of view to the buyer’s situation.
Protect existing relationships.
Exclude clients, active opportunities and accounts your partners already own.
BUSINESS CHANGES WORTH INVESTIGATING
A change is a research starting point. Your GTM engineer checks whether it connects to a real problem your consulting team can address, then chooses the message and next step.
LEADERSHIP & STRATEGY
A new executive, expansion plan or acquisition can change priorities. We research the initiative and who is accountable before proposing a conversation.
Example to explore
An operations practice approaching a business integrating a newly acquired team.
OPERATIONS & TECHNOLOGY
Hiring patterns, technology changes and transformation announcements can reveal work underway. We connect the evidence to your practice’s specific expertise.
Example to explore
An IT consultancy helping a team evaluate a migration or integration challenge.
EXPERTISE & ENGAGEMENT
Public conversations, relevant content engagement and first-party account activity help us prioritize where to investigate. We retain the source and context for follow-up.
Example to explore
A specialist advisor sharing a practical diagnostic with a leader discussing the problem it addresses.
FROM RESEARCH TO THE PARTNER’S CALENDAR
01 · BUILD THE AUDIENCE
We map suitable accounts, research the buying group, enrich contact data and apply your exclusions. Segments reflect consulting needs, company context and engagement economics.
02 · START CONVERSATIONS
We prepare the agreed outreach channel and write messages with your team. Email and LinkedIn can work together as the scope expands. Your expertise, relevant evidence and a useful offer lead the conversation.
03 · QUALIFY & IMPROVE
We assess interest against the agreed criteria and route conversations into your CRM. Your feedback on meetings and proposals helps us improve the next audience and message.
Explore the underlying outbound lead generation service and Clay research and workflow expertise.
THE TEAM BEHIND YOUR SYSTEM
You work with a boutique team of senior GTM engineers who understand sales and marketing, shape the strategy and execute it.
That matters when your offer takes judgment to explain. We work with your subject-matter experts to understand the commercial problem, develop the approach and make the system work in practice.
Catherine Bowen’s recommendation describes that combination from our work with Prediction Guard, a B2B AI company.
A PUBLIC RECOMMENDATION FROM PREDICTION GUARD
“What we needed was someone who could think at the strategy level and then actually build the thing. Stan did both, which is rarer than it sounds.”
Catherine Bowen
Director of Go To Market, Prediction Guard
LinkedIn recommendation · 22 September 2026
CERTIFIED ON THE STACK WE RUN
Practical experience across account research, enrichment and outreach. View frontBrick’s official partner and expert profiles.
BUILD TRUST BETWEEN CONVERSATIONS
Use your case studies, useful frameworks and expert content in outreach. Give a prospective client something concrete to judge before asking for time.
Record timing and the reason for interest. Where appropriate, nurture accounts with material connected to their initiative and return when there is a useful next step.
For a defined set of strategic accounts, connect buying-group research, content, outreach and paid activity through an account-based marketing program.
If your team wants to run the operation internally, an embedded GTM engineer can build and document the agreed systems in your tools, then train the internal owner.
See account-based marketing or the fractional GTM engineer engagement for a broader scope.
CHOOSE THE SUPPORT YOUR FIRM NEEDS
Choose us when you need a senior partner to connect the offer, audience, research, outreach and sales handoff. We build around your consulting practice and improve the work using what happens in real conversations.
Useful when your team already owns prospecting and messaging. You still need people to decide whom to pursue, develop the offer, run outreach and manage replies.
A fit when you have a clear playbook, management capacity and enough ongoing work for a dedicated role. Agree who owns research, systems and messaging alongside the hire.
Valuable for reputation and introductions. Add targeted outreach when you want a deliberate way to start conversations with selected accounts beyond your existing network.
MEASURE WHAT MOVES THE BUSINESS
We agree the definitions before launch. Your reporting should show which audiences create useful conversations and what those conversations become.
Are we reaching the right type of company and the people involved in the buying decision?
Is there a relevant problem, an appropriate contact and a meaningful next step?
Which conversations become held discovery calls, scoped opportunities and proposals?
Which opportunities become signed work, at what value and over what sales cycle?
SCOPE AROUND YOUR FIRM
Put your offer in front of your market. From $3,000/month, tools included.
Start with one clear consulting offer and the market you want to reach. We agree the audience, outreach channel, campaign responsibilities and handoff in your proposal. Additional channels, content, paid media or internal system building expand the scope.
Plan your consulting pipelineBEFORE YOU CHOOSE A PARTNER
We define the practice and ideal client, research accounts and stakeholders, and identify relevant business changes. We then run outreach through the agreed channel, manage replies and qualify interest against agreed criteria. Email and LinkedIn can be coordinated in a broader scope. The sales handoff includes the account context and conversation history.
Yes. We build a focused way to approach selected accounts alongside your existing referrals and relationships. A specific service, relevant proof and a clear buyer problem give the campaign its starting point. Your partners remain involved in offer approval and sales conversations.
We agree that with you before launch. Typical criteria include account fit, a relevant business problem, an appropriate stakeholder and willingness to take a useful next step. Budget, authority and timing are recorded when established. An email reply alone does not qualify an opportunity.
We research the business situation and connect it to an issue your practice can credibly address. Your team approves the positioning and messages. We use relevant expertise, a clear reason to reach out and a useful first offer, then adjust the approach based on responses.
The approach can support management, operations, IT, digital transformation and other specialist B2B consulting practices. We assess whether the target market, engagement value, evidence of expertise and available audience support a practical campaign before defining the scope.
We review your existing tools and team first. A managed program can cover research, campaign operation and reply handling, with qualified conversations routed to your CRM and designated sales owner. Integrations and responsibilities are agreed in the scope.
Yes. We can connect expert content and account-based marketing with outreach when those channels support your audience and sales cycle. The proposal specifies which channels and deliverables are included. Outreach remains part of an ABM engagement.
Our “Put your offer in front of your market” service starts at $3,000 per month with tools included. We agree the audience, outreach channel, campaign responsibilities and handoff before launch. Additional channels, paid media, content or an internal system build are scoped separately.
We agree a launch plan after reviewing your offer, data, infrastructure and approvals. Initial responses help us assess the audience and message; opportunities and signed engagements follow your buyers’ decision cycle. We review progress through qualified interest, held meetings, proposals and won work.
We manage replies within the agreed campaign scope and route qualified conversations to your designated owner with the supporting context. Your team owns discovery, proposals and closing unless we agree a different scope. We use sales feedback to improve qualification and targeting.
YOUR NEXT ENGAGEMENT STARTS WITH A CONVERSATION
Let’s map the companies, problems and people your firm is best equipped to help.
Your market map and outreach strategy are complimentary.
Clay