Data Tells Our Story Of

SimplerQMS

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Service

Cold Email for SaaS

Client

SimplerQMS

Year

2024

SimplerQMS

The Challenge

Is is possible to break through in the Quality Management Software space in a competitive Medical, BioTech & Pharma industries?

SimplerQMS, a specialized QMS (Quality Management System) platform, faced significant hurdles in penetrating a market dominated by established enterprise solutions. Historically they haven't been able to make outbound work. Key challenges included:

  • Differentiating from legacy QMS providers
  • Reaching quality management decision-makers
  • Building credibility in a compliance-focused industry within medical, pharma & biotech space
  • Converting enterprise prospects with limited resources

The Solution

SimplerQMS hired frontBrick to implement a focused outreach campaign leveraging our targeting methodology.

In three months we implemented scalable and robust cold email infrastructure and strategy, built account-based system to target prospects and generated $420.000 in pipeline. We also trainer SimplerQMS sales team on using a modern, advanced AI techology like Clay.com and Instantly.ai.

Technical Implementation Breakdown:

Cold Email Campaign Metrics:

  • Total Volume: 15.7K emails deployed / total of 2,000 prospects
  • Reply Rate: 4.4%
  • Campaign Duration: September-November 2024
  • Daily Send Volume: Average 400-500 touchpoints
  • Platform: Instantly.ai + Clay

Pipeline Generation Performance:

  • Total Pipeline Value: $420,000
  • Average Contract Value (ACV): $20,000
  • Qualified Opportunities: 21
  • Campaign Active Period: 60 days
  • Pipeline Velocity: $7,000 per day
LinkedIn post of Raphael, explaining the value SimplerQMS team received from frontBrick

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