Cold Email for SaaS

Is is possible to break through in the Quality Management Software space in a competitive Medical, BioTech & Pharma industries?

SimplerQMS, a specialized QMS (Quality Management System) platform, faced significant hurdles in penetrating a market dominated by established enterprise solutions. Historically they haven't been able to make outbound work. Key challenges included:

• Differentiating from legacy QMS providers
• Reaching quality management decision-makers
• Building credibility in a compliance-focused industry within medical, pharma & biotech space
• Converting enterprise prospects with limited resources

SimplerQMS hired frontBrick to implement a focused outreach campaign leveraging our targeting methodology.

In three months we implemented scalable and robust cold email infrastructure and strategy, built account-based system to target prospects and generated $420.000 in pipeline. We also trainer SimplerQMS sales team on using a modern, advanced AI techology like Clay.com and Instantly.ai.

Technical Implementation Breakdown:

Cold Email Campaign Metrics:

• Total Volume: 15.7K emails deployed / total of 2,000 prospects
• Reply Rate: 4.4%
• Campaign Duration: September-November 2024
• Daily Send Volume: Average 400-500 touchpoints
• Platform: Instantly.ai + Clay

Pipeline Generation Performance:

• Total Pipeline Value: $420,000
• Average Contract Value (ACV): $20,000
• Qualified Opportunities: 21
• Campaign Active Period: 60 days
• Pipeline Velocity: $7,000 per day

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