Cold Email for SaaS
The Challenge
Is is possible to break through in the Quality Management Software space in a competitive Medical, BioTech & Pharma industries?
SimplerQMS, a specialized QMS (Quality Management System) platform, faced significant hurdles in penetrating a market dominated by established enterprise solutions. Historically they haven't been able to make outbound work. Key challenges included:
- Differentiating from legacy QMS providers
- Reaching quality management decision-makers
- Building credibility in a compliance-focused industry within medical, pharma & biotech space
- Converting enterprise prospects with limited resources
The Solution
SimplerQMS hired frontBrick to implement a focused outreach campaign leveraging our targeting methodology.
In three months we implemented scalable and robust cold email infrastructure and strategy, built account-based system to target prospects and generated $420.000 in pipeline. We also trainer SimplerQMS sales team on using a modern, advanced AI techology like Clay.com and Instantly.ai.
Technical Implementation Breakdown:
Cold Email Campaign Metrics:
- Total Volume: 15.7K emails deployed / total of 2,000 prospects
- Reply Rate: 4.4%
- Campaign Duration: September-November 2024
- Daily Send Volume: Average 400-500 touchpoints
- Platform: Instantly.ai + Clay
Pipeline Generation Performance:
- Total Pipeline Value: $420,000
- Average Contract Value (ACV): $20,000
- Qualified Opportunities: 21
- Campaign Active Period: 60 days
- Pipeline Velocity: $7,000 per day
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