Market mapping and account research
Define your ICP, map your addressable market and research the companies that fit. Claygent research turns specific questions about buyers into usable account context.
Verified Clay Solutions PartnerBOUTIQUE TEAM. SENIOR GTM ENGINEERS.
Clay Agency.
From GTM Strategy
to Working Systems.
Turn your next growth idea into a system your team can use. Our Clay consulting agency connects commercial strategy, data, workflows and AI agents, built by senior engineers with sales and marketing experience.
Official Agency Partner
Talk to your GTM EngineerYour market map and GTM strategy are complimentary.
CLAY IMPLEMENTATION, CONNECTED TO YOUR BUSINESS
Your signals should lead somewhere.
A new sales leader. A returning account. A company that fits your ideal customer profile. We build the Clay system that researches the context, scores the opportunity and routes it to the right next step.
Commercial strategy firstResearch and scoringConnected activationClear ownership
PREDICTION GUARD · CLIENT EXPERIENCE
“Someone who could think at the strategy level
and then actually build the thing.”
Prediction Guard had strong technology and real demand signals. It needed a repeatable way to reach the right buyers.
We connected audience research, messaging, outreach and sales handoff, then documented the process and coached the team to run it. Catherine’s recommendation describes the combination buyers should expect from a Clay implementation partner: commercial judgment and hands-on execution.
70Interested leads from the LinkedIn campaign
103Replies from 214 messaged leads
A PUBLIC RECOMMENDATION FROM PREDICTION GUARD
“What we needed was someone who could think at the strategy level and then actually build the thing. Stan did both, which is rarer than it sounds.”
Catherine Bowen
Director of Go To Market, Prediction Guard
LinkedIn recommendation · 22 September 2026
Campaign reporting: September 16–October 16, 2026. Explore the campaign and sales handoff
CLAY CONSULTING SERVICES
Build around the work
your team needs to get done.
Our Clay agency starts with the decisions your sales and marketing teams need to make. Then we design the data and workflows that make those decisions repeatable.
Clay data enrichment and CRM quality
Build enrichment waterfalls, validate contact details, standardize fields and remove duplicates. Connect the results to HubSpot, Salesforce or your existing CRM with clear update rules.
Signal-based prospecting
Combine fit with hiring, job changes, company news and engagement. Prioritize the accounts with a relevant reason to hear from you and route them into the right play.
Inbound qualification and routing
Enrich new inquiries, check fit and match the lead to an owner. Give sales the account context and next action while interest is fresh.
AI research and agentic systems
Build agents that investigate accounts, interpret signals and recommend or perform approved actions. Define their evidence, allowed tools and escalation points before launch.
Connected outbound and audiences
Use the same account intelligence to prepare relevant outreach, sync supported ad audiences and update your CRM. Sales and marketing work from a shared view of the buyer.
FROM RAW RECORDS TO USEFUL CONTEXT
Give every workflow
a reliable data foundation.
Good automation depends on the records behind it. Our Clay implementation services connect sourcing, enrichment, verification and scoring before a record reaches your CRM or a campaign.
Spend credits where they matter.
Filter for fit before expensive research. Reuse known data, set refresh rules and stop a waterfall when it has the answer the workflow needs.
Keep your CRM usable.
Agree field ownership, duplicate handling and update rules. Test on a sample before syncing the wider audience, and make failed records easy to investigate.
AGENTIC GTM SYSTEMS
One request in Claude.
A connected workflow in Clay.
Ask for the outcome. We build the system that connects the steps: validate the input, enrich the contact, research the company, prepare a relevant email and route it into your campaign.
Your strategy shapes the workflow.
The offer, audience and campaign determine the path. Clay handles the research and routing, while Twain and Instantly carry the context into outreach.
Keep the decisions visible.
Inspect each step, follow the enrichment branches and choose whether to preview the result or enroll the contact. Your team can see how the request becomes an action.
BUILD WITH WHAT CLAY CAN DO NOW
From enrichment tables
to connected agents and workflows.
We choose the Clay capabilities that fit your use case, workspace and team. Your implementation can combine reliable data foundations with the newer tools for orchestration and account intelligence.
Audiences
Shared account context
Connect people, companies and CRM context in a persistent data foundation. Build segments that your agents and workflows can use.
Clay product detailsClaygents
Research built into the process
Answer specific company and contact questions, structure the findings and feed the results into qualification and personalization.
Clay product detailsAccount Agents
Account intelligence with memory
Use account history and new signals to determine the next action. Retain conclusions so the next run builds on what the agent already knows.
BetaClay product detailsWorkflows
Orchestrate the whole play
Connect triggers, enrichment, branching and actions in a visual workflow. Trace individual records and inspect cost, status and errors.
BetaClay product detailsClay’s global agent
Turn a goal into a GTM play
Use a shared knowledge base and natural-language instructions to plan and operate across the workspace. We assess fit and access before scoping a pilot.
Beta · early accessClay product detailsInbound SDR Agent
Prepare for a new inbound experience
Clay’s announced agent combines visitor enrichment, voice qualification, tailored product demos and routing. We can plan the data and handoff around it as access rolls out.
Preview · waitlistClay product detailsWe also connect reusable Functions, APIs and MCP access where they help your team work with the system. Feature access and plan requirements are confirmed during scoping.
A BOUTIQUE CLAY IMPLEMENTATION PARTNER
Work with the people
who think it through and build it.
Verified Clay Solutions PartnerfrontBrick is a boutique Clay agency. You work directly with senior go-to-market engineers who understand sales, marketing and the systems connecting them.
The people shaping your strategy stay involved in delivery. They can challenge an audience assumption, diagnose a weak message and trace a workflow failure in the same engagement.
Commercial judgment
Start with the buyer, offer and sales motion. Decide what is worth automating and how the team will use the output.
Hands-on engineering
Build the research, data model, integrations and agent behavior. Test the complete path from input to sales action.
A system your team can run
Document the logic, explain the controls and train the people taking ownership. Agree ongoing support around the work you need.
COMPARE CLAY AGENCIES AND CONSULTANTS
Choose your Clay partner
by the work you need delivered.
Clay experts vary in specialization, team model and scope. Compare the people doing the work, the system you will receive and the support after launch. Here is how frontBrick fits alongside ten partners in Clay’s directory.
FRONTBRICK
Boutique. Senior. Strategy through implementation.
Clay Advanced Artisan partner. Direct access to senior GTM engineers with sales and marketing experience. Data infrastructure, workflows and agentic systems, with custom-scoped implementation.
| Clay partner | Published focus and fit | Why consider frontBrick |
|---|---|---|
| The Kiln | Custom GTM engineering across inbound, outbound and RevOps, with automation specialists and early Clay team members. Its site now notes its acquisition by 2X. Fit: Teams seeking a broad technical delivery partner across several GTM functions. | Choose frontBrick when direct access to a boutique senior team and a defined implementation engagement are central to your decision. |
| Go Nimbly | A global RevOps consultancy positioning Clay within wider systems architecture for mid-market and enterprise B2B SaaS. Fit: Organizations combining Clay with a larger RevOps transformation. | frontBrick suits teams looking for a focused Clay and agentic-system build, with the strategist involved in implementation. |
| RevPartners | Clay implementation, CRM operations and allbound execution, with a strong HubSpot focus. Fit: Teams whose central requirement is HubSpot and revenue operations alignment. | frontBrick starts with the commercial play and designs the research, agent and activation workflow around your existing stack. |
| FullFunnel | Managed GTM support, applied AI and Clay data-engine implementation delivered by senior operators. Fit: Teams looking for embedded operational capacity and ongoing administration. | frontBrick offers a boutique implementation engagement with custom project pricing, with the build, documentation and team enablement scoped together. |
| Frontal AI | GTM engineering, ads and content connected in Clay and the CRM. Formerly ColdIQ Agency. Fit: B2B teams past product-market fit seeking a broader managed demand-generation program. | Choose frontBrick for direct senior involvement in a specific Clay implementation or agentic system, with channel execution added around that system when needed. |
| demandDrive | Clay implementation alongside sales, marketing and RevOps services, including outsourced sales development. Fit: Teams needing systems delivery and additional sales development capacity. | frontBrick focuses on a boutique engineering relationship: commercial strategy, hands-on system delivery and a practical handoff to your team. |
| Growth Engine X | Clay-powered B2B lead generation and large-scale cold email. Its current website emphasizes campaign execution and testing. Fit: Teams primarily buying a managed outbound campaign operation. | frontBrick’s implementation can cover inbound routing, CRM intelligence, account monitoring and AI agents as well as outbound. |
| SalesCaptain | Clay-based prospecting connected to outbound strategy, enrichment, personalization and campaign delivery. Fit: Companies looking for an agency to build and run outbound campaigns. | Choose frontBrick when you want senior commercial input on the system itself, including agent behavior, CRM workflows and team ownership after delivery. |
| Blue Modern Advisory | A boutique GTM strategy and engineering consultancy building AI prospecting systems, including work for financial institutions and B2B enterprises. Fit: Teams with specialized research, proprietary data or investment-related prospecting needs. | Both offer boutique strategic delivery. Compare the proposed engineer, relevant workflows and implementation scope; frontBrick prices each project around the agreed system and scope. |
| Sculpted | A specialist in Clay for HubSpot CRM data: cleaning, enrichment, prioritization and ongoing data quality. Fit: B2B software teams whose immediate priority is trustworthy HubSpot records. | frontBrick connects that data foundation to a wider system of signals, AI research, routing, outreach and sales handoff. |
Based on public partner profiles and service pages reviewed October 17, 2026. Agency names link to their Clay listings. Fit assessments reflect the work each partner describes.
Agency, freelancer or in-house hire?
A freelancer can suit a clearly defined task with an internal owner. An in-house engineer suits a continuous backlog and a team ready to hire and manage the role. A boutique Clay agency gives you commercial and technical input for a scoped implementation.
Ask to meet your actual builder.
Discuss a real workflow, its failure cases, expected usage costs and handoff. Ask who makes the strategic decisions and who will implement them. A badge is useful; the delivery conversation tells you how the partnership will work.
FROM FIRST CALL TO TEAM HANDOFF
A clear path from idea
to a working Clay system.
Scope the commercial problem
Review the ICP, offer, existing stack and workflow gaps. Agree the use cases, success measures and implementation boundaries.
Design and build
Map records, triggers, integrations and ownership. Build the enrichment, research, scoring and actions in the right Clay architecture.
Validate the complete workflow
Check sample outputs, credit usage, duplicate handling, failed runs and CRM updates. Review agent decisions and approval paths with your team.
Launch and enable your team
Deliver the agreed system with documentation, training and a clear operating owner. Use real feedback to prioritize the next improvements.
CLAY IMPLEMENTATION PRICING
Start with the system
that will make the difference.
Clay implementation has custom project pricing. We scope the engagement around the workflows, integrations and agent behavior your team needs.
A focused enrichment and routing build is different from a multi-system implementation with account agents, CRM synchronization and several activation channels. Your proposal makes the deliverables and acceptance criteria clear.
We agree software and usage requirements, training and any ongoing management before the build begins.
SENIOR-LED IMPLEMENTATION
Custom project pricing
Strategy, engineering and team handoff.
- Commercial and workflow discovery
- Solution design and agreed Clay builds
- Scoped integrations and data flows
- Testing and launch preparation
- Documentation and team enablement
A defined project, priced around your workflows, integrations and handover. Your discovery call is complimentary.
BUYING A CLAY IMPLEMENTATION
Questions to answer
before choosing your Clay agency.
What does a Clay agency do?
A Clay agency designs and implements systems using Clay.com for account research, data enrichment, scoring, automation and activation. frontBrick connects those technical workflows to your sales and marketing strategy, including agentic systems and CRM handoff.
Is frontBrick a certified Clay partner?
Yes. frontBrick is listed in the official Clay Solutions Partner Directory as an Advanced Artisan. You can verify the current listing through the badge on this page.
How much does Clay implementation cost?
frontBrick’s Clay implementation has custom project pricing. The scope depends on the workflows, integrations, data requirements and agent behavior involved. We agree the deliverables, software and usage requirements, and any ongoing support in the proposal.
Who will build our Clay system?
You work with senior go-to-market engineers who have sales and marketing experience. frontBrick is boutique-sized, with the people shaping the strategy involved in building, testing and explaining the system.
Can you build AI agents and agentic workflows in Clay?
Yes. We design AI research and decision workflows using relevant Clay capabilities and connected tools. We define the agent’s context, evidence, allowed actions, usage limits and human review points. Beta and early-access features are scoped according to your workspace access.
What is the difference between Claygent and an Account Agent?
A general-purpose Claygent is useful for a specific research task. An Account Agent uses persistent account context in Audiences and can build on prior conclusions to choose the next action. We select the approach around the task, data and controls your team needs.
Can you connect Clay to HubSpot, Salesforce and our other tools?
Yes. We scope the fields, identifiers, permissions and update rules for your CRM and connected systems. Integrations can include outreach platforms, Slack, supported advertising audiences and custom APIs, with testing before wider activation.
Can you improve an existing Clay workspace?
Yes. We can review existing tables and workflows, identify unnecessary enrichment costs, investigate errors and improve data quality. We preserve useful work and scope any migration or redesign around the actual problem.
How do you prevent wasted Clay credits?
We filter for fit before expensive steps, reuse available information and stop enrichment when the workflow has what it needs. Sample runs establish usage expectations. We also review refresh schedules and failed or repeated work.
Will our team be able to run the system after implementation?
The engagement includes documentation and team enablement for the agreed build. We explain workflow logic, data ownership, failure handling and the controls your team will use. Ongoing management can be scoped separately.
How long does a Clay implementation take?
Timing depends on use cases, source data, integrations, permissions and review cycles. After discovery, we agree milestones for the first working workflow, validation, launch and handoff. Complex agentic systems require additional testing of decisions and actions.
How should we compare Clay agencies?
Verify the Clay listing, meet the engineer who will do the work and review relevant client evidence. Compare strategic input, workflow depth, CRM integration, usage costs, documentation and ongoing support. Choose the delivery model that matches your team’s capacity and the system you need.
Should we hire a Clay implementation agency or a managed outbound agency?
Choose Clay implementation when your team needs a working research, enrichment, scoring or automation system it can operate. Choose managed outbound when you also need a team to run targeting, messages, campaigns and replies. frontBrick offers both: Clay implementation has custom project pricing, while managed outbound starts at $4,500 per month with tools included. We recommend the scope around what your team wants to own.
Can you connect Clay with Instantly, Smartlead, lemlist and HeyReach?
Yes. frontBrick has certified expertise across these platforms and can connect Clay research and enrichment to the selected outreach tools. We scope record matching, required fields, campaign enrollment, reply handling and CRM updates before building. You can verify our profiles for Instantly, Smartlead, lemlist and HeyReach. The implementation connects the tools your workflow needs.
What can an agentic Clay system do for our sales and marketing team?
An agentic system can research accounts, assess evidence, prioritize prospects and recommend or carry out defined next steps across connected tools. frontBrick designs the workflow around a specific commercial task, such as qualifying an account or preparing relevant outreach. We define allowed actions, review points and usage controls, then test the system before wider use. The workflow demonstration above shows how research connects to execution.
Which Clay workflow should we implement first?
Start with a recurring task that has a clear input, a useful output and an owner on your team. Common starting points include CRM enrichment, target-account research, contact waterfalls and signal-based prospect prioritization. We assess the current process, data gaps, expected usage and downstream action before choosing the first build. A focused workflow gives your team something concrete to validate before expanding the system.
YOUR NEXT GTM SYSTEM
Bring the growth problem.
Let’s design the system.
Talk directly with a senior GTM engineer about your Clay workspace, commercial priorities and the workflows worth building next.
Official Agency Partner
Talk to your GTM EngineerCustom-scoped Clay implementation.
