Tymely
Demand Generation for AI + SaaS
Tymely
2025
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The Solution
Tymely.ai partnered with frontBrick to implement a sophisticated outreach program combining precision targeting with multi-channel engagement:
- Cold Email Campaign Architecture:
- Total Reach: 6,000 precisely targeted prospects in 2,000 target accounts
- Engagement Metrics:
- 64.0% open rate on 27,000 emails sent(4x industry average)
- 5.8% click-through rate
- 1.7% reply rate - 105 replies
- Strategic Retargeting Implementation:
- Google Ads integration for multi-touch engagement to retarget website visitors
- Custom audience development based on interaction data
- Progressive messaging framework
Key Outcomes and Market Penetration:
Pipeline Generation:
- Total Pipeline Value: $1,200,000
- Qualified Opportunities: 21 enterprise-level discussions
- Average Deal Size: $57,142
Enterprise Account Penetration:Notable meetings secured with retail industry leaders:
- Walmart (Global retail leader)
- Michael Kors (Luxury retail segment)
- Journeys (Footwear retail chain)
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Campaign Performance Analysis:
The performance data reveals several key insights:
- Consistent engagement levels maintained throughout the 6-month period
- Strong correlation between unique opens and total replies
- Sustained high-quality opportunity generation
This case study demonstrates how Tymely.ai successfully leveraged a targeted outreach strategy to compete effectively in the enterprise space, proving that well-executed digital engagement can generate significant pipeline without requiring enterprise-level marketing budgets. The combination of precision targeting, compelling messaging, and strategic retargeting enabled them to secure meetings with industry giants and build a substantial qualified pipeline.
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