Crayon

Overview

Crayon is a comprehensive competitive intelligence platform designed to monitor and analyze competitor activities, providing your sales team with real-time insights and intelligence. By delivering high-priority insights directly to your team, Crayon allows you to better understand your competitive landscape and enhance your marketing and sales strategy efficiently. Key features include competitor monitoring, AI-powered news summarization, and battlecard creation, all aimed at improving sales effectiveness and competitive positioning.

Crayon sets itself apart with its AI-powered capabilities, such as automatic news summarization and importance scoring of competitive insights, making it easier for teams to keep track of market movements without being overwhelmed by information overload. Trusted by top industry players like Alteryx, Cognism, and Salsify, Crayon has proven to increase competitive win rates by 22 percent and drive significant influenced revenue within competitive deals. With seamless integration into tools like Salesforce and Slack, Crayon ensures that your team has the right insights at their fingertips, ready to be leveraged in critical decision-making processes.