Keyplay

Overview

Keyplay is a cutting-edge ICP modeling and account scoring solution designed to enhance the efficiency of modern B2B companies by identifying and prioritizing their ideal customer profiles. It streamlines the process of discovering and scoring accounts using AI lookalikes and fit signals, transforming traditional list building into a dynamic CRM-integrated program. This enables businesses to identify and act on their best-fit accounts, optimizing sales and marketing strategies.

Keyplay distinguishes itself with its innovative approach to account prioritization, moving beyond the limitations of traditional data providers by focusing on dynamic ICP scoring. It integrates seamlessly with CRM systems like Salesforce and HubSpot, continuously updating account data to keep your teams aligned with actionable insights. Backed by high-profile customers and known for delivering a 90% accuracy rate in account targeting, Keyplay empowers companies to replace lengthy manual processes and reduce the need to hire additional staff for account management tasks. Trusted by fast-growing B2B teams worldwide, Keyplay ensures you're always working with the right accounts to drive business success.