Metadata

Overview

Metadata is the first marketing operating system designed specifically for B2B companies. It automates the complex tasks of managing paid campaigns across multiple social media and advertising platforms like LinkedIn, Facebook, and Google, optimizing your ad spend to generate tangible pipeline growth. With advanced audience targeting, campaign experimentation, and lead enrichment features, Metadata transforms marketing efforts into data-driven successes. By turning every marketing dollar into measurable results, it maximizes return on investment and elevates campaign performance.

Metadata's unique capabilities include intelligent campaign automation, robust audience matching from over ten data sources, and seamless integration with existing tech infrastructures. Its AI-driven optimization ensures that marketing strategies are effective and efficient, minimizing wasted ad spend. Trusted by industry leaders, Metadata has facilitated over $7.8 billion in total influenced revenue and automated thousands of campaign experiments, making it a powerful ally for B2B marketers seeking real ROI. Its recognition as a high performer in G2's ratings further underscores its position as a leader in marketing innovation.