Cold Email Template B2B: Proven Strategies for Every Industry
In a crowded space of cold outreach, it is hard to stand out from the crowd and cut through the noise. A lot of automated cold outreach and cold email templates for B2B that everyone is using typically lead to low response rates and an empty sales pipeline.
Generally speaking, there isn’t a one-size-fits-all approach with cold emailing, but this article will dive into 3 specific outreach email templates or rather frameworks you can use across different industries to drive better results.
Importance of Well-Crafted B2B Email Templates
When it comes to reaching out to potential clients or customers, cold emails can be an effective tool. However, crafting a well-written and compelling email is crucial to grabbing the recipient's attention and getting a positive response.
While it is of paramount importance that you achieve relevancy and personalization with every single email you send, a well-crafted cold email template for B2B will help you get more replies.
A well-crafted email template can make all the difference in the success of your cold email campaign. It is the first impression you make on the recipient, and it sets the tone for the rest of your communication.
A poorly written email from a cold outreach email template many other SDRs or BDRs are using can be easily dismissed or even marked as spam.
On the other hand, a well-written email can pique the recipient's interest and encourage them to take the desired action.
To create an effective B2B cold email template, it is important to understand your target audience and their pain points. Research the industry and the specific challenges they face.
Tailor your message to address these pain points and offer a solution. Personalization is key here - make the recipient feel like you are speaking directly to them.
Use their name, mention something specific about their business, and show that you have done your homework.
In addition to personalization, keep your email concise and to the point.
Busy professionals receive numerous emails every day, so they are more likely to read and respond to a short and clear message. Use bullet points or numbered lists to highlight the main benefits or features of your product or service.
And don't forget to include a clear call-to-action at the end of the email, guiding the recipient on what you want them to do next.
In general, and regardless of the industry you are in, here are the elements of a good cold email template:
- Short and concise subject line
- 50-100 words
- Relevant observation + personalization
- No links in the first email - due to email deliverability
- Clear and interest-based CTA (call to action)
Cold Email Templates You Can Use For Different Use Cases
Now that we understand the importance of a well-crafted cold email template let's dive into three templates that have proven to be effective across different industries. These templates are versatile and can be customized to suit your specific use case.
- The first cold email template is focused on articulating a common pain point that your ideal customer profile is probably facing, positioning your solution, using social proofing, and having a clear CTA.
- The second cold email template is suitable for instances where you are targeting bigger companies and have multiple decision-makers to reach out to.
- Finally, the third cold email template focuses on the trigger (the main reason for reaching out), the current problem, and a solution.
Each one of these 3 cold email templates can be used across different industries and should serve as a starting point or a framework for increasing your reply rate.
Cold Email Template B2B #1: Pain Doctor Formula
The “Pain Doctor Formula” cold email template consists of the following sections:
- Relevant observation articulating the pain
- How implementing your solution would help solve the problem
- CTA
- P.S. - question to confirm this is relevant to the prospect
Pro tip: Patrick Dang talks about this cold email template in his Udemy course. Definitely worth checking it out.
Outreach Email Template #2: The Appropriate Person
The appropriate person cold email template is particularly useful when you are targeting larger companies with multiple relevant decision-makers.
For example, let’s imagine that you are selling a sales compensation SaaS solution, and your ICP consists of companies with 500+ employees.
It is likely that you will have to engage with multiple decision-makers as a part of your outbound lead generation prospecting.
With this framework, you will want to reach out to 4 different people, from Director-level to C-level executives, in separate threads without cc’ing anyone.
- CEO
- CFO
- VP of Sales
- Director of Sales / Head of Sales
The appropriate person cold email template usually consists of the following elements:
- Subject line: “Appropriate person”
- Intro outlining who you are trying to reach (department)
- 2-sentence description of what your solution does
- Outcomes other notable customers achieved
- CTA
B2B Cold Email Template #3: Trigger + Current State = Ideal State
Finally, the “trigger + current state = ideal state” cold email template is useful in almost any instance or for any industry. Key elements of this cold outreach template are:
- Trigger - the reason why you’re reaching out
- Highlight the current problem + question
- Value prop (solution)
- Interest-based CTA
- PS
The trick is to find a relevant trigger. Triggers are buying signals that will help you personalize your cold email template, ensure relevancy and do it at scale.
Some of the most common triggers include:
- Hiring for positions
- Funding rounds
- New leadership hires
- New product launch
- Headcount growth or decline in a specific department
For this specific B2B cold email template, let’s imagine that you are hiring HR directors because you are selling HR SaaS solutions. You’d probably want to filter all companies actively hiring. To do this at scale, you can use Apollo.io or Phantombuster. Or even just LinkedIn.
Here’s an example of a cold email template you can use:
Conclusion
In conclusion, a well-crafted cold email template is essential for a successful outreach campaign. It allows you to grab the recipient's attention, address their pain points, and offer a solution. By personalizing your email, keeping it concise, and including a clear call-to-action, you increase your chances of getting a positive response.
In this article, we have provided you with three proven cold email templates that work across different industries.
Feel free to customize these templates to suit your specific use case.
If you need further assistance in crafting a custom cold email template, book a call with our Cold Email Agency to get a free consultation and a custom-written cold email template tailored to your industry and target audience.
Remember, a well-crafted cold email can open doors to new opportunities and help you grow your business. So take the time to craft the perfect email and watch as the responses start rolling in.
.svg)