Complete Guide to Choosing the Right Outbound Tools

1. Data & List Building Tools

Apollo

Choosing the right outbound tool for data gathering and enrichment is no easy job.Among many options, Apollo stands out. It is a powerful data and list building tool that enables you to find and connect with your ideal prospects. With its extensive database, you can access accurate contact information, company details, and professional insights to fuel your outbound sales efforts. Apollo also offers features like email enrichment, lead scoring, and CRM integration, making it a comprehensive solution for data-driven prospecting.Pricing: starts at $39/mo, free trial available

Clay.com

Clay is another reliable tool for data and list building and enrichment. It provides an intuitive platform for finding and enriching contact information, allowing you to create targeted prospect lists. 

With Clay, you can access verified and up-to-date data, ensuring that your outreach efforts reach the right audience. The platform also offers features like email validation, lead enrichment, and CRM integration to enhance your outbound sales process. 

If you find it challenging to login to several different outbound tools to gather data, consider Clay. 

Pricing: starts at $149/mo, 14 free trial available (1,000 credits)

Octoparse

For advanced data gathering and combining information from different outbound tools try Octoparse. It is a powerful web scraping tool that automates the process of extracting data from websites. 
With its user-friendly interface and advanced scraping capabilities, you can easily gather valuable information about your target market, competitors, and industry trends. Octoparse allows you to scrape contact details, company information, and other relevant 
data to build high-quality prospect lists for your outbound sales campaigns.Pricing: starts at $89/mo, free trial available

Phantom Buster

Phantom Buster is a versatile automation tool that offers a range of features for data and list building. It allows you to gather contact information, social media profiles, and other relevant data from various sources. 

With Phantom Buster, you can automate tasks like email finding, LinkedIn scraping, and lead generation, saving you time and effort in your outbound sales activities. 

The platform also offers integrations with popular CRMs and email marketing tools for seamless workflow. It is definitely on top of the list when it comes to choosing the right outbound tools, in terms of the data and workflows.

Pricing: starts at $69/mo, free trial available

‍Wiza

Wiza is a powerful tool for lead generation and email verification. It allows you to find and verify email addresses in bulk, ensuring the accuracy of your prospect lists. 

With Wiza, you can also enrich your leads with additional data like job titles, company information, and LinkedIn profiles. When choosing the right outbound tools with advanced capabilities such as LinkedIn extensions, consider Wiza. Their easy-to-use LinkedIn and Chrome extension can simplify many prospecting activities. The platform integrates with popular CRMs and email marketing tools, making it easy to export your validated leads for personalized outreach.

Pricing: starts at $30/mo, free trial available

2. Sequences & Outreach Tools

Smartlead

Smartlead is a comprehensive sales engagement platform that offers features for sequences and outreach. 

It allows you to create personalized email campaigns, automate follow-ups, utilize omni-channel outreach with LinkedIn add-on, and track engagement metrics.

With Smartlead, you can segment your prospects, schedule emails, and analyze the effectiveness of your outreach efforts. The platform also integrates with popular CRMs including HubSpot, ensuring seamless data synchronization for efficient sales workflows.

If you are unsure about choosing the right outbound tool for cold emailing, Smartlead is on top of the list. Advanced liquid syntax, subsequences and ChatGPT 4 integration to avoid spam trigger words and optimize emails for readability set Smartlead apart from it’s competitors.

Pricing: starts at $39/mo, free trial available

Instantly

Instantly is a powerful cold email tool for outbound sales sequences and automation. It enables you to create cold email campaigns, warmup your emails and reply from

their unibox. With its intuitive interface, you can easily design personalized sequences, set up automated follow-ups, and track prospect engagement. Instantly also offers integrations with popular CRMs and email marketing tools, facilitating streamlined sales processes. 

Their value proposition is that you can scale email marketing campaigns at one single cost for $97/mo. They also offer database with contact information, so you don’t have to use different tools in case you prefer to keep everything under one roof.

Pricing: starts at $39/mo, free trial available. Instantly also offers database and email credits starting from $49/mo

Dripify

Automating on LinkedIn can be tricky. When it comes to choosing the right outbound tool for LinkedIn, Dripify may be what you need. It is an automation tool that enables you to automate your outreach on the platform.

It allows you to send personalized connection requests, follow-ups, and messages to your target audience. 

With Dripify, you can save time and effort by automating repetitive tasks, while still maintaining a personalized approach. The platform also provides analytics and reporting features to track the effectiveness of your LinkedIn campaigns.

Pricing: starts at $39/mo, 7 free trial available

Walaaxy

Similar to Dripify, Waalaxy is a comprehensive LinkedIn automation tool that offers a range of features for prospecting and outreach. 

It allows you to automate connection requests, messaging, and profile visits to engage with your target audience. 

With Waalaxy, you can personalize your outreach at scale, track campaign performance, and manage multiple LinkedIn accounts. The platform also offers integrations with popular CRMs for seamless data synchronization.

Pricing: freemium available, starts at $60/mo, 30 free trial available

Octopus CRM

Octopus CRM is a cheaper alternative to Dripify and it is

a versatile LinkedIn automation tool that helps you connect with prospects, build relationships, and generate leads. 

It offers features like automated connection requests, follow-ups, and message sequences to streamline your LinkedIn outreach. With Octopus CRM, you can manage your LinkedIn activities, track campaign performance,

and nurture relationships with your target audience. 

The platform also integrates with popular CRMs for efficient lead management. It is not cloud based, so in order to execute on automation tasks you will need to

keep your laptop or PC running.

Pricing: Starts at $7/mo, free trial available

Expandi

Alt: expandi.io

Expandi is another powerful LinkedIn automation tool that enables you to automate your prospecting and outreach efforts. It allows you to send personalized connection requests, messages, and follow-ups to engage with your target audience on LinkedIn. 

With Expandi, you can save time and maximize your reach on the platform, while still maintaining a personalized approach. 

The platform also offers analytics and reporting features

to track the effectiveness of your LinkedIn campaigns. What sets them apart from competitors is the ability to personalize messages with gifs and other content.

Pricing: Single $99mo plan, 7 days free trial available

4. Email Verification Tools

Bouncer

Bouncer is a reliable email verification tool that helps you maintain a clean and valid email list. It checks the deliverability of email addresses, identifies potential bounces, and removes invalid or risky contacts from your list. With Bouncer, you can ensure that your outbound emails reach the intended recipients and avoid damaging your sender reputation. 

The platform also offers real-time verification and API integrations for seamless email verification. Bouncer will allow you to keep bounce rate under 2% which is important for email deliverability.

Pricing: Pay as you go, $7 for 1,000 credits

5. Personalization Tools

Pitchalne

Pitchalne is a powerful tool for personalized video outreach at scale. 

It allows you to create customized videos for your prospects, incorporating their name, company, and other relevant details. 

If your sales team is struggling to personalize outreach and record enough Loom or Vidyard videos, automate the process with Pitchlane.

With Pitchalne, you can make your outreach more engaging and memorable, increasing the chances of conversion. 

The platform offers features like video templates, analytics, and integration with popular CRM and email marketing tools. 

Create 1 video, add variables like company website, LinkedIn or Twitter profile and replicate to hundreds or thousands of videos to embed in your email or LinkedIn messages.

Pricing: not publicly disclosed, starts at $180/mo for 500 credits

Combining Tools for Maximum Results

• To maximize your outbound sales efforts, it's essential to combine the power of multiple tools.
• The process typically begins with data scraping and enrichment using tools like Apollo or Clay.com.
• Once you have a solid prospect list, you can validate the email addresses using Bouncer to ensure high deliverability rates. 
• To personalize your outreach at scale, consider using tools like Pitchalne to create personalized videos.
• Sequences and outreach tools like Smartlead, Instantly, or Lemlist can help you automate your email campaigns and follow-ups. 
• Finally, LinkedIn automation tools like Dripify, Waalaxy, Octopus CRM, or Expandii can assist you in connecting with prospects on the platform.
• It's worth noting that ChatGPT can also be a valuable tool for cleaning up data in Google Sheets, merging different sheets, and mapping out data for personalized outreach at scale.
• By combining these tools effectively, you can streamline your outbound sales process, connect with prospects more effectively, and achieve your sales goals.
• In conclusion, the best outbound sales tools on the market offer a wide range of features for data and list building, sequences and outreach, LinkedIn automation, email verification, and personalization. 
• By leveraging these tools in combination, you can enhance your outbound sales efforts, connect with prospects more effectively, and drive better results. 
• Remember to choose tools that align with your specific needs and goals, and always monitor and analyze the performance of your campaigns to continuously optimize your sales process.