Aspire
Cold Email & LinkedIn Outreach for Digital Marketing Agency
Aspire Marketing
2022
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The Challenge
Aspire had been successful in the mortgage lending industry, but their main challenge was shifting their focus toward the Hospitality SaaS industry. Although they had a few clients in the industry, their website did not effectively communicate this expertise. They needed a strategy to generate leads and acquire new clients in this industry
The Solution
FrontBrick Leadz helped Aspire build a high-converting landing page focused on Hospitality SaaS and created a few case studies to showcase their expertise in the industry. Our team also implemented a hyper-personalized approach using video prospecting and messaging based on prospects' LinkedIn activities at scale.
As a result of our strategy, Aspire saw an increase in new opportunities, with 25 new leads generated, 6 new clients acquired, and a 10.5 X ROI within a 45-day period. The hyper-personalized approach resulted in a 89% open rate and a 7% reply rate, demonstrating the effectiveness of our approach in reaching and engaging with the target audience.
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