ABM, Portfolio of Webflow Agencies

When Veza Digital formed the Veza Agency Network (VAN) — bringing together Veza Digital, Shadow Digital, Hedrick, and Belt Creative under one ecosystem — the ambition was clear: offer clients access to a full-spectrum creative and marketing powerhouse. But with expanded scope came a critical operational problem. Four agencies now needed consistent, qualified pipeline flowing simultaneously, each with its own ICP, positioning, and buyer personas.

Like most agencies, the VAN brands had historically relied on referrals and inbound SEO for new business. Outbound was either non-existent or ad hoc. Running four independent outbound programs risked message fragmentation, overlapping prospect targeting, and inconsistent brand voice across the network.

The goal frontBrick was brought in to solve: build a unified, signal-driven outbound infrastructure that could power each brand's pipeline independently while operating as a coordinated GTM engine across the full VAN ecosystem — generating 10–30 new qualified opportunities per account, per month, from day one.

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frontBrick architected a signal-based prospecting motion from the ground up — one that could scale across multiple brands simultaneously without losing precision or personalization. Rather than blasting generic cold outreach, we built layered targeting systems that matched the right message to the right prospect at the right moment of buying intent.

Signal-Based Prospecting

The foundation of the entire program was intent signal detection. Every lead touched was pre-qualified by at least one behavioral signal before a single email was sent:

• Recent funding rounds — Companies that had just raised capital were actively expanding teams and investing in marketing infrastructure, making them prime targets for both Veza Digital and Shadow Digital.
• New marketing hires — The moment a company posted for or filled a Head of Marketing, VP of Marketing, or CMO role was a high-intent trigger. New marketing leaders evaluate agencies in their first 30–90 days.
• Webflow adoption signals — For Shadow Digital, we tracked companies actively using or evaluating Webflow, as well as those on WordPress or legacy CMS platforms showing readiness to migrate.
• Web intent signals — Prospects showing active research behavior were prioritized in sequencing.
• LinkedIn advertising activity — Detecting companies that had recently launched LinkedIn ad campaigns allowed us to time outreach when marketing budgets were active and teams were engaged.
• VC portfolio tracking — Identifying portfolio companies of active venture funds gave us a warm, referral-adjacent signal for Veza Digital's funded B2B ICP.

Multi-Brand Campaign Architecture

Each VAN brand ran its own campaign tracks with a shared operational backbone. frontBrick built separate enrichment workflows, lead lists, and sequencing logic per brand — ensuring message integrity — while centralizing data hygiene and deliverability management across the ecosystem.

Veza Digital campaigns targeted funded B2B marketers, founders and CEOs, finance and fintech buyers, energy tech companies, Webflow-native marketers, and companies actively running LinkedIn paid campaigns. Shadow Digital campaigns targeted core Webflow users, companies with new marketing hires, recently funded companies evaluating digital identity, businesses with WordPress-to-Webflow migration signals, and funding prediction prospects — a proprietary signal layer developed specifically for this engagement.

Bridging Inbound and Outbound

One of the most distinctive elements of the program was the deliberate design of the outbound motion to amplify — not replace — VAN's existing inbound channels. Prospects showing inbound engagement were fast-tracked into outbound sequences with contextual messaging. Cold email was timed to coincide with known buying triggers, making outreach feel timely and relevant rather than intrusive. LinkedIn outreach ran in parallel with email for higher-value accounts, creating multi-touch presence without message duplication. The combined motion created a compounding pipeline effect — inbound warmed the market, outbound captured demand before it reached competitors.

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Over 12 consecutive months — February 2025 through January 2026 — frontBrick delivered consistent, compounding pipeline across the entire VAN ecosystem.

• 180,900+ emails sent across the full engagement
• 1.92% reply rate across all accounts and campaigns
• 292+ qualified opportunities generated across the VAN ecosystem
• 10–30 new opportunities per account, per month — sustained for 12 consecutive months
• 23 unique campaign tracks deployed across VAN brands
• 6+ signal types leveraged across the targeting infrastructure

Shadow Digital's program launched first in March 2025, generating 13 interested leads in the opening month — immediate validation of the core Webflow targeting hypothesis. The New Marketing Hires signal proved particularly powerful, with hiring-triggered sequences consistently outperforming generic outreach across both brands. Veza Digital's Funded B2B Marketer campaigns became the highest-volume engine, with autofeed workflows continuously replenishing lead pools as new funding signals emerged week over week.

What the numbers don't fully capture is the consistency. Unlike burst campaigns that spike and fade, the frontBrick-powered VAN outbound motion generated pipeline every single month for 12 consecutive months. The program improved over time rather than decaying — a direct result of continuous campaign iteration, signal layer expansion, and deliverability discipline maintained throughout.

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