PLAYS
GTM plays from real work
Campaign lessons, audience angles and messaging ideas drawn from the outbound, LinkedIn and ABM work we run.
FRONTBRICK / WEEKLY GTM INSIGHTS
Practical plays, AI workflows and lessons from real campaigns. Free, useful, and written from the work we do with B2B teams.
By Stan, Co-Founder & CEO. Unsubscribe whenever you like.
YOUR NEXT GOOD IDEA COSTS $0
Useful plays, AI workflows and lessons from real campaigns. A little more clarity for your next move.
FROM THE PEOPLE DOING THE WORK
Leave your email for practical ideas you can use.
By Stan, Co-Founder & CEO. Free. Unsubscribe whenever you like.
WHAT SUBSCRIBERS GET
Each week we share something you can take into a campaign, a Clay table or a strategy conversation.
PLAYS
Campaign lessons, audience angles and messaging ideas drawn from the outbound, LinkedIn and ABM work we run.
WORKFLOWS
Signal research, enrichment and outreach setups you can adapt in Clay and the rest of your stack.
SIGNALS
Which signals matter, how to stack them, and how to turn timing into a relevant first message.
START WITH SOMETHING USEFUL
Free frameworks and guides you can use before we ever get on a call.
FREE WORKBOOK
Map your audience, offer, channels and sales handoff. Leave with a concrete first test.
Open the blueprintLINKEDIN & OUTREACH
Get the ABM blueprint we created with HeyReach. Leave your email for your copy and practical GTM insights.
Get the free blueprintACCOUNT SIGNALS
See which signals show real buying intent, how to respond, and how to monitor them in Clay.
Read the guideAI WORKFLOWS
Signal-based outbound, CRM enrichment and AEO outreach workflows you can explore or have built for your team.
Explore the workflowsWant help putting a play to work?
Bring the questions. We will help you choose the right level of support.
MAKE THIS USEFUL FOR YOUR TEAM
Take the ideas into ChatGPT, Claude, Gemini or Perplexity. Start with a question that matters to your business.
ChatGPT, Claude and Perplexity open with your prompt. For Gemini, we copy it automatically: paste it into the chat. Sign-in may be required.