A $90K Fathom deal, sourced in the first four weeks.
The Challenge
Fathom deal sourced in the first four weeks.
A timely cold email opened the conversation. Wunderdogs went on to close the $90,000 project.
High sending volume was not making outbound work.
Wunderdogs builds brands and digital experiences. The team had strong work to show, but cold email was not producing the results they wanted despite a substantial sending volume.
The engagement began as a one-time cold email audit and implementation. Stan worked with John Schwarzkopf, then Vice President of Sales, and co-founder Daria Gonzalez. The relationship continued over roughly 11 to 12 months.
The Solution
Fix the foundations before asking the campaign to scale.
frontBrick audited the outbound setup, repaired the email infrastructure and reworked the offer. The aim was to give the right buyer a credible reason to have a conversation, with a sending setup that could support it.
- Email infrastructure. Audit and fix the sending foundation before relying on more volume.
- The offer. Make the relevance of Wunderdogs’ work easier for a potential buyer to understand.
- Buying signals. Prioritise changes at an account that could create an immediate need for brand and digital work.
A new CMO made the timing relevant.
The Fathom opportunity came from a newly hired CMO. That leadership change created a specific reason to reach out, rather than adding another generic agency pitch to an inbox.
The buyer found the email sensible, Wunderdogs credible and the timing relevant. The message connected an established agency’s offer with a moment when the buyer was considering what to change.
A $90,000 win, confirmed in the client conversation.
Fathom, the AI meeting assistant, became a $90,000 client win. The opportunity originated in the initial campaign month; the sales process lasted more than a month. The original client conversation below confirms the closed deal.
What made this campaign different.
The useful combination was a working email setup, a credible offer and an account change that made the outreach timely. The new-CMO signal helped the team choose when to approach Fathom. Wunderdogs still had to run the sales process and win the work.
The lesson for agencies is practical: examine the infrastructure, the offer and the reason for contacting a buyer before increasing the send volume.
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